Your Creative Marketing Partner.
Helping Small Businesses Grow through Relationship-Focused Marketing, Blending Creativity with Strategy.
Hi! I’m Sarah.
I’m a storyteller with a marketer’s toolkit, combining tenacious heart and strategy to help your brand connect with the people who matter most. Whether it's writing a scroll-stopping social post or designing an email that actually gets opened, my goal is always to craft marketing that feels real and helps you genuinely connect with your audience.
Over the years, I’ve helped small business owners and creative teams translate their vision into content that resonates. That means understanding your voice, knowing what your audience cares about, and delivering visuals and words that make sense — and make an impact.
Beyond the screen, you’ll often find me exploring sun-dappled trails, paddling calm waters, or camping under starry skies. My happy place will always be spending time in nature with my furry friend.
My Marketing Journey.
For more than a decade, I’ve been helping brands tell their stories, connect with their audiences, and grow with intention.
As the founder of RIPKEY, I partner with small business owners across industries — from real estate and human services to senior living, behavioral health, and the pet and outdoor worlds. I coach clients through marketing positioning strategies, strengthen brand voices, and bring ideas to life through engaging copy, scroll-stopping social media, long-form blogs, and polished print materials.
Before launching RIPKEY, I spent years in agency and in-house marketing roles, crafting integrated campaigns, planning and executing trade shows and events, managing PR outreach, and designing both digital and print collateral. Along the way, I’ve handled everything from big-picture strategy to the fine details that make campaigns run smoothly — like negotiating media buys, optimizing email campaigns for higher open and click rates, and making sure every piece of creative supports the brand’s story.
I’m skilled in copywriting, content marketing, SEO, email marketing, social media management, graphic design, and website development on platforms like WordPress, Shopify, and SquareSpace. With a BA in Corporate Communication & Spanish, a minor in Business, and multiple marketing certifications, I’m committed to lifelong learning and bringing fresh, effective strategies to every project.
What It’s Like to Work With Me.
Think of me as your marketing teammate — someone who will:
✔ Listen to your ideas and goals
✔ Offer creative, practical solutions
✔ Keep your projects moving forward
✔ Celebrate your wins like they’re my own
Whether you need help with a single project or ongoing freelance marketing services for your small business, I’m here to make your marketing easier, more effective, and a lot more fun.
The Story Behind RIPKEY.
RIPKEY is more than a business name — it’s a tribute to two of the best co-workers I’ve ever had and what ultimately motivated me to start my own business.
Ripley, my current adventure buddy, is a sassy, spunky rescue mutt who’s been by my side through countless hikes, paddles, and brainstorming sessions. She’s also kicking Cancer’s tail with the same determination she uses to chase her favorite squeaky tennis balls.
Nike, my sweet boy who crossed the rainbow bridge in 2025, was a brilliant border collie with a heart as big as his brain. He had an incredible ability to read a room — and me — and filled every day with love and loyalty.
They remind me daily that the best partnerships are built on trust, understanding, and showing up for each other. It’s the same approach I bring to every client relationship: be reliable, bring joy to the work, and give your all to the team.